There is no "not possible"

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the websites, functions and content connected to it, as well as external online presences, such as our social media profile (hereinafter collectively) referred to as "online offer"). This data protection declaration supplements and extends §8 (data protection) of the General Terms and Conditions of Filiago GmbH & Co. KG. With regard to the terms used, such as "processing" or "responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible

Filiago GmbH & Co. KG
Oststrasse 122
22844 Norderstedt
Germany
Email: info@filiago.de
Managing Director: Utz C. Wilke
Imprint: https://www.filiago.de/ueber-uns/impressum.html
Data protection officer: Michael Hahn

Types of data processed

• Inventory data (e.g., names, addresses).

• Contact details (e.g., email, telephone numbers).

• Content data (e.g., text input, photographs, videos).

• Usage data (e.g., websites visited, interest in content, access times).

• Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the data subjects collectively as "users").

Purpose of processing

• Providing the online offer, its functions and content.

• Answering contact inquiries and communicating with users.

• Safety measures.

• Range measurement / marketing

Terms used

"Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

“Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and covers practically every handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

The “person responsible” is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Safety measures

In accordance with Art. 32 GDPR, we take appropriate technical considerations, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and its separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties

If we disclose data to other people and companies (processors or third parties) as part of our processing, transmit them to them or otherwise give them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, as to payment service providers, in accordance with Art. 6 Para. 1 lit. b GDPR for the fulfillment of the contract), you have consented, a legal obligation provides for this or based on our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Transfer to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this takes place within the scope of the use of third-party services or disclosure or transmission of data to third parties, this will only take place if it happens to fulfill our (pre) contractual obligations, based on your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 ff. GDPR are met. This means that processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of the data subjects

You have the right to request confirmation as to whether the data in question are being processed and for information about this data and for further information and a copy of the data in accordance with Art. 15 GDPR.

You have accordingly. Art. 16 DSGVO the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 GDPR, to request that the processing of the data be restricted.

You have the right to request that the data concerning you, which you have provided to us, be received in accordance with Art. 20 GDPR and to be transmitted to other responsible persons.

You have also gem. Art. 77 GDPR the right to lodge a complaint with the responsible supervisory authority.

Right of withdrawal

You have the right to give consent in accordance with Revoke Art. 7 Para. 3 GDPR with effect for the future

Right to object

You can object to the future processing of your data in accordance with Art. 21 GDPR at any time. The objection can be made in particular against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can be used, for example, to store the contents of a shopping cart in an online shop or a login status. "Permanent" or "persistent" are cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person responsible for operating the online offering (otherwise, if they are only their cookies, we speak of "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Deletion of data

The data processed by us is deleted in accordance with Art. 17 and 18 GDPR or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention requirements to prevent deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, storage is carried out in particular for 10 years in accordance with §§ 147 Paragraph 1 AO, 257 Paragraph 1 No. 1 and 4, Paragraph 4 HGB (books, records, management reports, accounting documents, trading books, more relevant for taxation Documents, etc.) and 6 years according to § 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters).

from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process our customers' data as part of the ordering process in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data include inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to save the login status.

Processing takes place on the basis of Art. 6 Para. 1 lit. b (Execution of order processes) and c (Archiving required by law) GDPR. The information marked as required is required to justify and fulfill the contract. We only disclose the data to third parties within the scope of delivery, payment or within the scope of legal permits and obligations towards legal advisers and authorities. The data will only be processed in third countries if this is necessary for the fulfillment of the contract (e.g. at the customer's request for delivery or payment).

A user account can be created for users, in particular by viewing their orders and consumption data. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax law reasons in accordance with Art. 6 Para. 1 lit. c GDPR necessary. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract.

When registering and using our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR.

The deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of the statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention).

External payment service providers

We use external payment service providers through whose platforms users and we can carry out payment transactions ( Wirecard , Creditreform Boniversum GmbH )

In the context of fulfilling contracts, we use the payment service providers on the basis of Art. 6 Para. 1 lit. b. GDPR. For the rest, we use external payment service providers based on our legitimate interests in accordance with Art. 6 para. 1 lit. b. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, sums and recipient-related information. The information is required to complete the transactions. However, the credit card details entered are only processed and stored by the payment service providers. This means that we do not receive any credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by us or the payment service provider to credit reporting agencies. The purpose of this transmission is to verify identity and creditworthiness. We refer to the terms and conditions and data protection information of the payment service providers.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up on the respective websites or transaction applications. We also refer to these for further information and assertion of cancellation, information and other data subject rights.

When processing the order further, we reserve the right to have your data checked by a partner for identity and credit checks. Your data (first and last name, street, house number, postcode, city, date of birth, telephone number) and the data in connection with your order are transmitted to Creditreform Boniversum GmbH .

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to the financial administration, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting you later. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, for example on their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyzes and general trend determinations are created anonymously if possible.

Participate in affiliate partner programs

Within our online offer, we use our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer) in accordance with. Art. 6 para. 1 lit. f GDPR, customary tracking measures insofar as these are necessary for the operation of the affiliate system. Below we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and / or the offers available from us, then take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values ​​that can be part of the link or otherwise, for example in a cookie. The values ​​include in particular the initial website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values ​​such as advertising material ID, partner ID and categorizations.

The online identifiers of the users we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, ie, for example, has concluded a contract with the provider. However, the online identification is personal insofar as the partner company and also us, the online identification is available together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and we can, for example, pay out the bonus.

AWIN partner program

On the basis of our legitimate interests (ie interest in the economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR), we are participants in the partner program of AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany, which is used to provide a medium was designed for websites by means of which advertising placements and links to AWIN can be used to reimburse advertising costs (so-called affiliate system). AWIN uses cookies to be able to trace the origin of the contract. Among other things, AWIN can recognize that you clicked the partner link on this website and then concluded a contract with or through AWIN.

Further information on the use of data by Awin and options for objection can be found in the company's data protection declaration: https://www.awin.com/de/rechtliches .

Data protection information in the application process

We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place to fulfill our (pre) contractual obligations in the context of the application process within the meaning of Art. 6 Para. 1 lit. b. GDPR Art. 6 Para. 1 lit. f. GDPR if data processing becomes necessary for us, for example, as part of legal procedures (in Germany, § 26 BDSG also applies).

The application process requires applicants to provide us with the applicant data. If we offer an online form, the necessary applicant data is marked, otherwise results from the job descriptions and basically includes information about the person, postal and contact addresses and the documents associated with the application, such as cover letter, curriculum vitae and the certificates. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, the applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this data protection declaration.

Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are voluntarily communicated within the scope of the application process, their processing takes place additionally in accordance with Art. 9 Para. 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 Para. 1 GDPR are requested from applicants, their processing is also carried out in accordance with Art. 9 Para. 2 lit. a GDPR (e.g. health data if this is necessary for the exercise of a profession).

If provided, applicants can send us their applications using an online form on our website. The data is transmitted to us encrypted in accordance with the state of the art.
Applicants can also send us their applications via email. Please note, however, that e-mails are generally not sent in encrypted form and applicants must ensure that they are encrypted themselves. We can therefore not assume any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending by post. Because instead of applying via the online form and e-mail, applicants still have the option to send us the application by post.

The data provided by the applicants can be processed by us in the event of a successful application for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicant's data will be deleted. Applicant data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time.

The deletion takes place after a period of six months, subject to a justified revocation of the applicants, so that we can answer any follow-up questions to the application and meet our obligations to provide evidence from the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.

Registration function

Users can create a user account or Filiago creates a user account in the customer area. As part of the registration / order, the required information for the order is communicated to the users and based on Art. 6 Para. 1 lit. b GDPR processed for the purpose of providing the user account. The processed data include in particular the login information (name and an email address). The data entered during registration / ordering is used for the purposes of using the user account and its purpose.

Users can be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a statutory retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of the user account, we will save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other contributions, their IP addresses can be based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR can be stored for 7 days. This is done for our security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we can be sued for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right, based on our legitimate interests. Art. 6 para. 1 lit. f. GDPR to process user information for spam detection.

The data provided in the context of the comments and contributions will be permanently saved by us until the user objects.

Comment subscriptions

The follow-up comments can be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the user's consent, we save the time of registration together with the user's IP address and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription menu at any time, ie revoke your consent. Based on our legitimate interests, we can save the e-mail addresses we have removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.

contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b) GDPR processed. The information provided by the users can be stored in a customer relationship management system ("CRM system") or a comparable request organization.

We delete the requests if they are no longer necessary. We check the necessity every two years; The statutory archiving obligations also apply.

Newsletter

With the following information we inform you about the content of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored with the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to enter a name in the newsletter for personal address.

The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or on the basis of the legal permission acc. Section 7 (3) UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users and also allows us to prove consent.

Cancellation / revocation - You can cancel the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. Based on our legitimate interests, we can save the e-mail addresses we have removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed.

Newsletter - Mailjet

The newsletter is sent by the shipping service provider Mailjet SAS, 13-13 bis, rue de l'Aubrac, 75012 Paris, France. You can view the data protection regulations of the shipping service provider here: https://www.mailjet.de/privacy-policy/ . The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f GDPR and an order processing contract in accordance with 28 para. 3 sentence 1 GDPR.

The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter - measuring success

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Hosting

The hosting services used by us serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offer.

Here, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Collection of access data and log files

We, or our hosting provider, based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles of users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de .

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of " universal analytics ". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .

Target group formation with Google Analytics

We use Google Analytics to display the advertisements placed within the advertising services of Google and its partners only to those users who have shown an interest in our online offer or the specific characteristics (e.g. interests in certain topics or products based on the visited Websites determined) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of users.